Allisha Watkins

With 16(ish) years of marketing, insights, strategic planning and executive management experience. I honed this skill working directly with customers, including Walmart, to develop insights you can use cross-functionally because they align with the team's overall business objectives. Where I shine brightest is in leveraging those consumer and shopper insights to identify business opportunities and drive long-term growth. I did this for Mars, Kellogg's, P&G, and recently for Dunkin, Hasbro and Georgia Pacific. Through a collaborative partnership, I am able to deliver winning plans that meet the unmet needs of our shoppers. This is where I am able to truly bring the 'voice of the customer' to live.

Truly a native of Arkansas, I am passionate about investing in the community in which we work. As a proud graduate of the University of Arkansas and John Brown University, my studies focused on human behavior and organizational management.


Put these skills to work for your brand.
Let's Work Together
  • Strategic Business Planning
  • Comprehensive Retail Understanding
  • Shopper Behaviors and Attitudes
  • Retail Specific Merchandising
  • Insight Development
  • Small Business Acumen
  • Flawless Activation
  • Training & Development
You are only free when you realize you belong no place - you belong every place - no place at all. The price is high. The reward is great.
American poet, singer, memoirist, and civil rights activist

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