Our People

It Begins
With Irony.

We see that the retail industry is constantly faced with paradox. Better service with lower costs. Broader scale with local reach. Disruptive ideas with proven outcomes. To meet these demands, you have to accept the reality of both sides and engage with it. 
Alisha Watkins and Amanda Whitman

We're a Better
Way Forward.

Our team is built to be a refreshing alternative to a typical agency. We will simply ask good questions, identify sales objectives and apply our collective experience. What you get is confidence in your marketing strategies because we will give you the framework for long-term growth, including successful retail activations, the right partners and recommended budgets that ultimately make buying your products easy.


We're skilled in many areas of retail.
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  • Strategic Business Planning
  • Insight-Based Solutions
  • Insight Development
  • Shopper Behaviors and Attitudes
  • Flawless Activation
  • Omni-Retail Understanding
  • Retail Specific Merchandising
  • Digital Shelf Merchandising
  • Brand Translation
  • Small Business Acumen
  • Category Leadership
  • Training & Development

Meet The Co-Founders


Chief Sales Officer

With marketing insights, strategic planning, and executive management experience, Allisha knows how to identify business opportunities and drive long-term growth.
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Amanda Whittaker

Chief Operations Officer

Amanda is a shopper marketing pro experienced with large and small brands, agencies, and CPG's, national and regional consumer targets with multiple routes to market.
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Are you ready to talk?

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