Our Services

What You See is

What You Get

At Paradox, transparency is expected and appreciated as we create the best marketing plans. This will not only strengthen the trust between our teams but it will save us all time in order to focus on breaking down barriers to meaningful problems and growing your brands through retail. 

We do this in 3 paradoxical ways.

Retail Strategy

 We start the creative process by identifying insight-driven growth strategies that achieve desired shopping behaviors. We define the success metrics that support sales objectives. Then we develop breakthrough ideas and identify relevant tactics that enable purchase. All the while, we ensure plans are scalable and regional, while intentional and flexible.

Operational Agility

We're a shopper marketing team built on speed and agility because brands and retailers expect it, and our clients deserve it. Expect communication to be clear, so decisions can be made quickly. We aim to remain creative and disciplined in order to innovate and optimize.

Rockstar Leadership

We have proven experience across all routes to market, and in most categories. This experience means we work proactively and with patience, balance fierce determination with kindness so we can help grow your sales with the best marketing strategy and activation plan.

Metrics Matter

Keeping track of KPIs such as impressions, reach and clicks are good marketing measuring sticks, but we're more interested in positively impacting sales. That's why we also look at objectives like unit sales, share, distribution, and velocity. This ensures our work is contributing to your overall business plan.

Not Like
The Others

We are proud to be women-owned.
We value transparency and accountability.
We expect excellence and extend grace.

If this resonates with you, we'd love to talk more about how we could add value to your business, your processes and your team.
Dunkin' Donuts

Thought Leadership

New to shopper marketing? We can develop an immersion session for your team. Want a unique point of view? We're available for speaking engagements. Interested in shopping trends and what they might mean to our business models? Aren't we all. 

Good news is we can meet you wherever you are. Happy to talk. And we will all grow stronger by sharing our experiences. 

Are you ready to talk?

Contact Us