about paradox

By your side, ready to say: Bring it on.

meet paradox
A Challenger Agency for Challenger Brands

We know what it’s like to be the underdog.

For 25+ years, our team has earned its place at the retail table; learning, hustling, and pushing through every barrier along the way. Now, we bring that same challenger energy to brands that are ready to scale.

With deep retail insight, brand-building expertise, and a relentless drive to win, Paradox helps ambitious brands stand out, break through, and grow everywhere shoppers are.

25+

years in retail marketing

100+

brands we’ve grown

20+

retailers we support

60%

average conversion rate on media

Our journey

Paradox started as a small team with big retail experience, and bigger ambitions. We saw how hard it was for challenger brands to cut through the noise, and we built an agency designed to change that.

Today, we’re a powerhouse partner with scrappy energy and boardroom credibility, helping brands rise above at Walmart, Target, Amazon, Costco, and beyond. Our mission is simple: give challenger brands the edge they need to compete and win.

Let’s Connect →
Let’s Connect →

Meet theteam

Behind every bold idea is a team that lives and breathes challenger energy.
Meet the people who bring the strategy, creativity, and execution together that helps brands win.

Allisha Watkins
Founder, CEO

Leads with heart, builds with courage, and turns clarity into momentum.

Spencer Casavechia
Senior Growth Manager

Bold, strategic, and laser-focused on impact, Spencer builds growth plans that turn visibility into velocity.

Michelle Long
Chief Operations Officer

A sharp and empathetic strategist, Michelle turns data into direction and brings digital clarity to the chaos.

Ashley Wright
Chief Marketing Officer

Where empathy meets action, Ashley grows brands through connection, clarity, and care.

Shey Bland
Senior Operations Manager

The heartbeat of Paradox - organized, witty, and fueled by equal parts hustle and heart.

Denver Poteet
Creative Director

Bold, instinctive, and challenger-minded, Denver turns insight into creative that disrupts, connects, and drives action.

Nicola Bryan
Senior Account Manager

Authentic, intuitive, and full of spark, Nicola connects people and purpose with effortless ease.

Will Petty
Senior Account Manager

Practical, steady, and solutions-oriented, Will brings clarity to complexity and keeps both clients and teams moving with purpose.

MK Clark
Senior Account Manager

Relationship-led and results-focused, MK keeps teams aligned, clients confident, and momentum moving forward.

Paul Herrera
Senior Designer

Thoughtful and detail-driven, Paul brings ideas to life through design that's both visually striking and built to perform.

Rachel Lutz
Senior Media Manager

Analytical and relentlessly curious, Rachel transforms data into smart, high-impact media strategies that move the needle.

Krystyna Kukhareva
Marketing Manager

Strategic and people-first, Krystyna blends insight and empathy to build marketing that resonates and drives results.