forget the fluff
We’re a no-nonsense agency that delivers results.
It’s Not About Doing Everything. It’s About Doing the Right Things.
Challenger brands don’t need a thousand tactics. They need the right strategy, executed with precision. Paradox focuses on four core service areas that drive growth where it matters most.
Retail Growth
Drive visibility, velocity, and profitable growth across retail.
We help brands navigate the complexity of modern commerce through retail strategy, media activation, measurement, and optimization. From Walmart Connect and Roundel to Instacart, Amazon, and beyond, we connect every investment to a business outcome.
Capabilities:
- Retail Strategy
- Retail Media
- Sponsored Search
- Onsite + Offsite Media
- DSP + CTV
- Shopper Insights
- Category + Competitive Analysis
- Joint Business Planning
- Performance Measurement
Branding + Creative
Build brands shoppers notice, remember, and choose.
From positioning and packaging to creative campaigns and content production, we help challenger brands create meaningful connections and stand out wherever shoppers discover products.
Capabilities:
- Brand Strategy
- Messaging
- Visual Identity
- Packaging
- Content
- Creation
- Photography
- Video
- Web Design
Shopper + Experiential
Create moments that move people from awareness to action.
We design experiences that connect brands and shoppers through meaningful interactions online, in-store, and in the real world.
Capabilities:
- Retail Activations
- Sampling Programs
- Promos
- Industry Events + Conferences
- Brand Events
- Store Demos
- Influencer Activations
- Community Engagement
- Artist partnerships
Why clients
trust us
Review
"I mean it when I say this-You are all the BEST of the best!"
Theda Bakis, Partner & CMO
George’s Beverage Company, LLC
Review
"Our numbers continue to be really strong and thank you to everybody copied here on all the hard work….you are enabling our growth!"
Shawn McLaughlin, Chief Sales Officer
Health-Ade, LLC
Review
"Paradox is the best of the best! They have elevated our Walmart.com business exponentially in just a few short months. Their strategy, execution, and partnership are second to none & they are a lot of fun to work with too!"
Melanie Deschaine, Vice President
Igloo Products Corp
Facts & Numbers
$200M+
in incremental sales growth
