SCALING SMART

across retail

Every retailer demands something different. Walmart and Sam’s Club require scale and operational excellence. Amazon and Instacart move at the pace of culture and search. Kroger and Albertsons lean into loyalty, replenishment, and in-store behavior.

At Paradox, our approach is focused and intentional across each of these channels built around the unique dynamics of their shoppers, media ecosystems, and path to purchase.

We test, learn, and optimize continuously to drive sustained velocity, strengthen brand equity, and grow omnichannel presence in ways that are both smart and scalable.