Fresh skin. Fresh content.
Patchology set out to deepen its connection with beauty lovers by reframing skincare as more than a routine, it's an essential act of self-care. With consumers seeking gentle, effective products that fit evolving skin needs, the brand needed content that felt aspirational, authentic, and retail-ready for major launches at both Sephora and Walmart.
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Skincare shoppers buy for many reasons, indulgence, results, maintenance, ritual. Our challenge was to position Patchology as the brand that supports all those motivations while reinforcing the idea that caring for your skin is caring for yourself. The content needed to strike a balance between education, aspiration, and emotional resonance.
With the rise of ingredient-conscious shoppers and skin-sensitive consumers, Patchology was primed to shine. The brand’s commitment to gentle, results-driven formulas created an opportunity to produce content that:
- Showcased product efficacy in a soft, inviting environment
- Captured the playful, modern energy of the brand
- Served as high-performing creative across retail and social, from Summer to Holiday- all in one shoot
- Supported major retail expansion moments at Sephora and Walmart
- Elevate Patchology’s visual identity with high-quality, multipurpose content
- Support retail launches with assets tailored for Sephora, Walmart, & social platforms
- Highlight the brand’s gentle, effective formulas in approachable, aspirational settings
- Build emotional connection with skincare enthusiasts seeking trustworthy solutions
We produced a dynamic mixed-media content shoot on a secluded poolside patio an environment that reflected Patchology’s playful, fresh-faced personality. This setting allowed us to create a cohesive library of imagery and video suited for every channel, from retail PDPs to social media for both an always on and seasonal approach .
The final asset suite delivered a bright, effortless visual story that amplified brand identity while meeting the technical needs of top retail partners.
