Cool strategy. Cooler results.
Igloo has been a trusted household name for decades known for durability, convenience, and products built for everyday adventure. Igloo came to Paradox with an unique opportunity: redesign Igloo’s retail media strategy at Walmart with a full-funnel approach that enhanced visibility, efficiency, and scalable growth.
$4.2M
$3M+
40.5K
$859K
Igloo needed to break out of stagnant performance and reintroduce itself to high-intent shoppers. A lack of category and competitive keyword coverage, inefficient campaign builds, and dependence on Sponsored Products alone meant the brand wasn’t reaching customers early enough or converting them effectively.
Our audit uncovered three clear levers for growth:
- Smarter keyword strategy with category, competitor, and long-tail terms to reach shoppers earlier
- A full campaign restructure aligned to product types for more efficient spend and targeting
- Diversified media mix beyond Sponsored Products, tapping into Onsite Display and Walmart DSP
These insights informed a new full-funnel strategy rooted in precision, discovery, and measurable performance.
- Increase eCommerce sales through more efficient, relevant ad placements
- Expand share of voice across competitive category and high-intent search terms
- Drive more PDP views by reaching shoppers earlier in the purchase journey
To unlock new revenue and increase share, we implemented an integrated retail media strategy built on Sponsored Search optimization and strategic channel expansion.
Sponsored Search Optimization
• Rebuilt campaigns by product type, keyword & competitor targeting
• Prioritized high-intent category, competitor, and long-tail keywords
• Captured shoppers earlier in the funnel with expanded targeting coverage
Media Diversification
• Added Onsite Display to amplify visibility and reach shoppers browsing adjacent categories
• Activated Walmart DSP to expand reach beyond Walmart.com, driving high-value offsite conversions
This full-funnel approach created a seamless path from discovery to purchase boosting PDP traffic, improving acquisition efficiency, and delivering strong, scalable sales growth across channels.
