Big air. Bigger buzz.
Rhino U.S.A. took over Walmart Store #2206 in Laguna Niguel with Rhino Jam, a high-energy, action-sports–meets-retail event designed to introduce the brand to new shoppers in Southern California. Timed strategically with Sand Show weekend, the activation blended entertainment, education, and community engagement to create a standout retail moment shoppers couldn’t ignore.
Breaking through at retail requires more than signage, it demands an experience. As Rhino U.S.A. expanded into Walmart, the brand needed a way to:
- Stand out in a crowded automotive and outdoor category
- Drive discovery among new shoppers
- Build emotional connection through hands-on engagement
- Translate action-sports energy into a mass-retail environment
Rhino needed a moment big enough to match the brand.
Rhino Jam created a unique intersection of adrenaline and retail, bridging action sports culture with big-box accessibility. The activation provided an opportunity to:
- Introduce Rhino to a fresh SoCal audience through an in-person, high-impact experience
- Leverage the Sand Show weekend to boost traffic and cross-event visibility
- Pair entertainment with product education to deepen brand understanding
- Drive trial through live demos, real-time interaction, and giveaways
- Strengthen Walmart partnership through an innovative, memorable launch event
This format revealed a white space in retail: experiential action-sports storytelling at scale.
Generate Excitement & Awareness
Create a crowd-drawing activation that captures attention and builds top-of-funnel brand buzz.
Drive Trial & Product Understanding
Showcase the durability and value of Rhino products through interactive demonstrations and giveaways.
Foster Community & Loyalty
Build genuine emotional connection with families, kids, and outdoor enthusiasts.
Activate Retail Partnership
Deliver a best-in-class in-store launch that enhances Rhino’s visibility and value within Walmart.
Immersive Brand Environment
We transformed the Walmart parking lot into a fully branded 150' x 50' Rhino takeover, complete with:
- Rhino tents, barricades, umbrellas, coolers, and event decals
- Branded staff apparel and premium giveaways
- A custom photo backdrop and branded BMX ramps
Live Entertainment
- Two high-energy BMX stunt shows featuring pro riders
- A live DJ driving the event’s momentum
- Rowdy the Rhino mascot drawing in shoppers throughout the day
Engagement Touchpoints
- Photo booth with instant digital delivery for shareable, branded memories
- A raffle for Rhino Power Boxes
- Rhino swag bags that extended the brand experience beyond the parking lot
