Good food. Great performance.
A fresh take on kibble.
Quality food for your best friend. Premium crafted kibble, toppers, and treats for your pup with premium protein, superfoods, and zero fillers, Jinx brings a modern, trustworthy approach to dog food, because your best friend deserves the best. Jinx was launching into Meijer and needed to drive awareness, build credibility, and, and convert new shoppers quickly & efficiently.
30.42%
17%
2:1
90
As a new brand entering Meijer’s pet aisle, Jinx had to immediately stand out among established competitors. The task was twofold: Build awareness with shoppers unfamiliar with the brand Drive efficient conversions to validate demand and justify expansion Success relied on earning placement, capturing attention, and converting with precision.
To support a strong launch, Jinx partnered with our team to build a Sponsored Search strategy through Criteo - one focused on high-impact visibility, optimized bidding, and cost-efficient conversion paths.
By combining retail media expertise with data-driven insights, we set out to quickly increase discoverability, capture high-intent shoppers, and establish a competitive foothold within Meijer’s digital pet aisle.
- Increase awareness among Meijer shoppers new to the brand
- Build a strong, defensible digital shelf presence
- Achieve a strong conversion rate to validate product–market fit and campaign efficiency
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Our team executed a Sponsored Search campaign through Criteo designed for speed, efficiency, and immediate impact. Real-time pacing, bid adjustments, and keyword-level optimization allowed us to maximize return while aligning tightly to the brand’s KPIs.
Using insights around shopper behavior and competitive dynamics, we refined the media mix to focus on high-intent signals improving conversion rates, accelerating discovery, and laying the groundwork for scalable growth at Meijer.
