Chill treats. Hot clicks.
FunPops came to us with a familiar challenge: breaking through a crowded digital landscape to reach families looking for fun, refreshing summer treats. With social media driving inspiration for seasonal activities and snack ideas, we leaned into their core value proposition “affordable treats for every adventure.”
Our approach positioned FunPops as the go-to summer staple while also creating a frictionless path for shoppers to land on Walmart.com. The goal: inspire the scroll, earn the click, and drive conversion.
3.7M
3.6%
$7.96
$0.19
Summer is loud & crowded. FunPops needed content that grabbed attention, felt relatable, and moved shoppers from discovery to purchase. On top of that, we needed to ensure a seamless handoff from Meta placements to Walmart’s product page; boosting not just awareness but real, measurable conversions.
By tapping into Meta’s paid social ecosystem, we had the chance to connect FunPops with families right in the heart of the season. We built the campaign around the universal appeal of family game night, capturing a shopper picking up FunPops at Walmart and enjoying it at home.
This created a full-circle journey in-store credibility + digital engagement that drove traffic directly to the Walmart product page.
- Increase awareness and engagement among Walmart shoppers and family audiences
- Drive high-intent traffic and conversion to Walmart.com
- Strengthen FunPops’ positioning as a fun, affordable treat for family moments
We executed a paid social strategy designed to keep FunPops top-of-mind all summer long. The creative showcased real-life moments and highlighted the “affordable treats for every adventure” message while guiding shoppers directly from Meta to Walmart.
- Produced a lifestyle video featuring the in-store purchase journey and at-home enjoyment
- Activated Paid Social across Meta (Facebook + Instagram), targeting Walmart shoppers and family segments
- Built a seamless shopper path from awareness → product discovery → Walmart checkout
- Continuously optimized creative and audience targeting for performance and efficiency
