Health-Ade needed to extend the impact of a successful influencer campaign and break through social noise to drive product discovery at Aldi. With kombucha still an emerging “better-for-you” category for value-driven shoppers, there was an opportunity to educate, convert, and drive efficient traffic while maintaining measurable performance and cost efficiency.

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Leveraged high performing influencer content and amplified it through a Meta paid social strategy focused on traffic and engagement. Prioritized short-form, platform-native creative with strong hooks and early product visibility, while testing multiple creative messaging variations.

Continuous optimization shifted budget toward top performing assets, maximizing efficiency and scaling results across targeted audiences.