Health-Ade needed to extend the impact of a successful influencer campaign and break through social noise todrive product discovery at Aldi. With kombucha still an emerging “better-for-you” category for value-driven shoppers, there was an opportunity to educate, convert, and drive efficient traffic while maintaining measurable performance and cost efficiency.

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Leveraged high performing influencer content and amplified it through a Meta paid social strategy focused on traffic and engagement. Prioritized short-form, platform-native creative with strong hooks and early product visibility, while testing multiple creative messaging variations.

Continuous optimization shiftedbudget toward top performing assets, maximizing efficiency and scaling results across targeted audiences.