Growth on Target.com had plateaued, with under utilized sponsored search coverage limiting Health-Ade’s ability to capture high-intent category shoppers and scale efficiently across online and in-store channels.

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Expanded keyword coverage to include category and non-branded terms like “kombucha” and “probioticdrinks” to reach new-to-brand shoppers earlier in the path to purchase.

Implemented dayparting to prioritize spend during peak shopping hours, paired with bidand product-level optimizations to improve efficiency.

Leveraged Roundel click-to-cart and in-store fulfillment to create a seamless omni-channel experience from discovery to purchase.