As Alamance planned for growth at Walmart in 2025, the brand needed a clear, scalable retail marketing strategy that could drive conversion across the shopper journey while also positioning Alamance as a strategic growth partner, not just a supplier. A key objective was securing a Joint Business Plan (JBP) with Walmart in a highly competitive environment.

PDX developed a comprehensive 360° retail marketing strategy designed to capture shoppers at multiple touch points and balance visibility, velocity, and conversion.

The plan intentionally blended onsite and offsite media, including sponsored search, onsite display, offsite display, and in-store tactics such as demos, ensuring Alamance reaches shoppers both online and in-store. This cohesive approach supported Walmart’s JBP investment requirements while laying a foundation for long-term, sustainable growth.