When 4Sisters onboarded and launched 3 RTE Kid’s Pouch SKUs at Target,the products were new to retail and had zero ratings & reviews on Target.com PDPs, limiting shopper trust,visibility, and conversion potential at launch.

Executed a Bazaarvoice Rating & Reviews campaign for 4Sisters Kid’s Pouches with agoal of generating 50 authentic reviews per product, building credible social proof and improving PDP strength. Reviewswere then syndicatedto Target.com and distributed across otherretailers in the Bazaarvoice network where the pouches are sold.