4Sisters needed to increase brand visibility and unlock incremental growth on Instacart, while introducing new householdsto the brand. With a portfolio extending beyond a single hero SKU, the challenge was encouraging exploration and discovery within a competitive, category‑driven shopping environment.

Activated Instacart Shoppable Display, featuring Organic White Rice as the entry point while directing shoppers to a branded digital shelf showcasingthe full 4Sisters SKU lineup.

The strategy prioritized upper‑ and mid‑funnel impact, capturing attention early and guiding shoppers toward broader brand engagementand conversion across multiple products.

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