Walmart Shareholders Associates EXPO presented Alamance Foods with a high-visibility opportunity amongst Walmart Associates worldwide to stand out among 50+ participating brands. The challenge was to break through the noise, spark trial for FunPops and Groovy Glacier, and create a memorable experience that resonated with Walmart associates and leadership, while aligning with peak summer frozen treat demand.

Designed a dual-branded booth experience that showcased both FunPops and Groovy Glacier whilemaintaining distinct brand energy.

The activation emphasized high-volume sampling, interactive engagement, and standout merchandising, featuring a one-of-a-kind photobooth, over 4,000 samples, and custom branded merch including enamel pins, shirts, and fanny packs. Smart booth layout flow, product handling, and visibility.

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