Jinx needed to extend its reach beyond Chewy.com to connect with both new and returning pet parents, influence shoppers earlier in the purchase journey, and sustain traffic and sales performance year‑round, while proving offsite display could function as a repeatable, scalable growth channel.

PDX deployed an always‑on offsite programmatic display strategy built around high‑intent pet parent audiences. Creative messaging rotated throughout the year to maintain relevance, while ongoing optimization focused on driving qualified traffic and directly attributed online sales. Continuous performance monitoring improved pacing, efficiency, and downstream impact over time.

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