Expo West 2025 presented 4Sisters with a critical opportunity to launch new products, elevate brand recognition, and capture qualified leads in a highly competitive natural foods environment. While the show delivered strong engagement, challenges around signage clarity, excess swag, and logistics revealed opportunities to refine strategy and maximize ROI for future expos.

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Designed a warm, homey 10x20 booth that showcased the full rice portfolio alongside new Kids Pouches, supported by global rice recipes to drive trial and conversation.

Sampling was optimized to three high‑impact batches per day, using flavorful recipes, bamboo spoons, bandanas, and tote bags as functional,memorable swag. Badge scans were incentivized with a branded rice cooker giveaway,while sell sheets and improved signage supported sales discussions and product education.