Alamance faced stagnating ROAS and rising CPCs within a highly competitive Walmart category. Existing keyword strategies were no longer sufficient visibility or efficiency, causing core products to lose momentum in sponsored search.

Refined Walmart Sponsored Search strategy by identifying under utilized keyword opportunities, including category specific long-tail terms and competitive phrases, better aligned to shopper intent. Balanced broader visibility with higher relevancy to improve efficiency while mitigating escalating CPC pressure.

Optimized keyword mix to drive sustainable performance gains without increasing total mediaspend.